CREATING NAMES AND BRANDS THAT POWERFULLY CONNECT
LET'S WORK TOGETHER TO
CREATE YOUR BRAND
If you’re launching a new business or product, or contemplating a name or brand strategy refresh, you’ve come to the right place!
We’d love to put our decades of experience to work for you. We understand how to establish a brand that forges a meaningful connection with your audiences. After all, where your brand lives is in the hearts and minds of the people you serve..
We dive deep to fully understand what makes your business unique and how to set it apart from the others.
Whatever your size or situation, we’d love to talk to you about your current brand challenges and ultimately help drive your success.
about us
DEDICATED TO YOUR SUCCESS
Hi! I’m Becky McManus. I launched BrandSure Marketing because branding is what I’ve been doing and loving for my entire career. I’m passionate about bringing brands to life in people’s hearts and minds. My clients and employers have included IBM, 17 divisions of 3M, Target, Blue Cross, Land O’Lakes, Fairview, University of Minnesota Health, as well as numerous mid-size and small businesses. I’ve developed proprietary processes that ensure a smooth ride to a successful result. Let’s talk about how I can bring it to work for you.
OUR SERVICES
NAMES & TAGLINES
Whether launching new or refreshing existing, we develop the names and taglines that bring your brand to life
BRAND IDENTITY & STRATEGY
Establish your unique positioning, brand promise and personality, and tell your story authentically. We'll create your logo and identity standards to ensure every encounter with your brand is aligned with who you are
MESsAGE MAPPING
Get a communications roadmap for each of your audiences and vehicles - including the specific language for your elevator speech, origin story, features, benefits, advantages, and reasons to believe
AUDIENCE Research & STAKEHOLDER INTERVIEWS
Understand how your audiences and stakeholders think about your brand to ensure it connects with them in a meaningful way. BrandSure Marketing will facilitate formal or informal audience research and stakeholder interviews to inform the branding process
MISSION, VISION & VALUES
Let us help you establish the foundational elements of your organization’s reason for being, providing a guiding light for strategic direction and telling your story
JOURNEY MAPPING
First understand, and then leverage, all the opportunities for optimizing your customer experience
"Becky leads with vision, enthusiasm and a depth of experience that is inspiring to follow. She's a passionate brand advocate. And she can move even the most complex organizations toward deeper brand understanding and alignment. "
"Becky is an exceptionally strong brand and communications consultant… She has a strong focus on customer insight and a deep understanding of effective marketing and communications."
"Becky works tirelessly to ensure that the brand is properly positioned in the marketplace and that every exposure reinforces the core truth about the products and the company."